Stephanie Hoaglund is passionate about social media. She started LiftPotential to help businesses deliver social media programs that make a difference. The power of social media is undeniable. With research showing that Americans spend sixteen minutes of every hour using social networks, every business needs a social media strategy. When done right, social media can help businesses raise awareness and learn more about their customers while communicating more effectively.
Stephanie has been involved with social media from the very beginning. She started her career at the company that first figured out how to connect the world, America On Line (AOL). During her 12 year tenure, she led the development of some of AOL’s largest community-focused initiatives including AOL Music, KOL – AOL for Kids, AOL Health: Diet and Fitness, EA Games and many Member Education campaigns. She also delivered ground breaking digital products including radio@aol and AOL Music Search.
With her new found passion for connecting companies with their customers, Stephanie joined the marketing team at K12, a leader in digital education products and services where she headed up K12’s social media marketing efforts, reaching more than 200M full and part time students world-wide. Stephanie became recognized as K12’s corporate thought-leader and community voice for social media in education and technology. She was instrumental in defining and developing K12′s inbound marketing strategy, including content creation, curation and distribution.
Her writing has appeared in various digital publications and she was recognized by Microsoft as a “global hero of education“.
Specialties: Social Media Strategist & Enthusiast, Online Media & Retention Marketing Strategy, Community Management & Operation, Blogger, Speaker, Content Strategy and Creation, Project Management, Creative Agency Selection & Negotiations, Branding & Identity, Website Strategy & Maintenance, Independent Marketing Consultant