About Lift Potential

Stephanie Hoaglund -Lift PotentialStephanie Hoaglund
Inbound Digital Marketer, Blogger, Brand Ambassador, Speaker

Stephanie has been involved with social media from the very beginning. She started her career at the company that first figured out how to connect the world, America Online (AOL). During her 12 year tenure, she led the development of some of AOL’s largest community-focused initiatives including AOL Music, KOL – AOL for Kids, AOL Health: Diet and Fitness, and EA Games. She also delivered ground breaking digital products including radio@aol and AOL Music Search.

With her passion for connecting companies with their customers, Stephanie joined K12, a leader in digital education, where she headed up K12’s social media marketing efforts, reaching more than 200M students world-wide. Stephanie became recognized as K12’s corporate thought-leader and community voice for social media in education and technology. She was instrumental in defining and developing K12’s inbound digital marketing strategy, including content creation, curation and distribution.

She has spent the past few years consulting through Lift Potential; creating integrated marketing plans, developing content marketing strategies for small and medium sized companies, and managing marketing programs, campaigns, and corporate social media accounts.

In her spare time, she runs a popular blog Live Fit and Sore! to fuel her passion for health and wellness. She’s a digital Influencer and Ambassador for many well known brands, including St. Jude Children’s Research Hospital.

Her writing has appeared in various digital publications and she was recognized by Microsoft as a “global hero of education“.

Specialties: Social Media, Influencer Marketing, Retention Marketing, Community Management, Blogging, Speaker, Content Strategy, Project Management, Creative Agency Selection & Negotiations, Branding & Identity, Website Strategy & Maintenance, Independent Marketing Consultant, Brand Ambassador Programs


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